Color psychology

By: Brenda Cuenca Martínez

GSB Human Resources Support

“There are things in color that come up in me as I paint, big, intense things.”

-Van Gogh

At the mention of the word “color” emotions are aroused, we usually associate it with some kind of perception, sensation, memory, moments and much more, however, shades change for each individual.

Several studies delve into the way in which we react to certain colors or which ones are the most appreciated. One of the most attractive and widely read bibliographies is that of psychologist and sociologist, Eva Heller, entitled: “Psychology of color: how colors act on feelings and reason”, this interesting work is the fruit of years of observation, research and surveys.

Colors stimulate our brain in many different ways, but focusing on the Human Resources area, the most accepted colors to present yourself for an interview or for the day to day are the following:


  • It is the most used color in companies because it is related to the productive and non-invasive.
  • Suggests a sense of security and confidence.


  • The color black is associated with elegance, secrecy, mystery and also power.
  • Generates strong emotions, it is an authoritarian color.
  • In the fashion world, it is considered to be stylish and sophisticated.


  • It brings spaciousness and honesty to a space, symbolizes innocence and purity.
  • It represents the beginning, the will to start something new.
  • It is associated with perfection.
  • The white collar on clothing symbolizes status.


  • Green is the color of growth and renewal.
  • It is associated with health, nature, freshness and peace.
  • It favors problem solving and is a relaxing color.


  • It speaks of a person with more logical and analytical thinking.


  • The use of this color signifies tenderness, usually related to the feminine. It is recommended for hospital work and when a tender image needs to be projected.


  • For experts in color psychology, yellow is a contradictory color: it represents both good and bad, optimism and jealousy, understanding and betrayal.
  • Enlightens and promotes creativity.

With this information you already have an idea of how to go to your next interview to achieve the desired impact.


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